Reignite your Purpose through Football and Fitness.

*Limited Time £1 Offer*

*Interested? Sign up here

* all proceeds for February will be donated to our partner charity


What can I gain?

Having spent 20+ years in all levels of professional football the transition after retirement has been a tough one to say the least. 

I am grateful that through my passion for football and fitness I have been able to reignite a new purpose in being able to transition my experience, knowledge and expertise into providing help to others sharing similar passions.

If you have a love for football & fitness and feel you need to reignite that purpose then I am convinced that my platform will help you.

Please do not hesitate to get in touch and full details are below but please do take advantage of what the platform has to offer.


What's Included for our Members?

Weekly Live HIIT Classes/Football HIIT Classes

 Via my live platform Boon TV will be the first 3 Live sessions of the week based across a variation of cardio, core and weighted movements all to help you burn fat, build muscle and feel good. These can be caught up at any time but are Live streamed.


In similar fashion fourth session of the week will be completely geared around football. There will be a number of moves that will include the ball to ensure you have fun, increase ball skills with burning calories and improving fitness.

Weekly Live Team Talk

This is your chance to get your questions in for me and the team to answer and discuss. These act as a 'ask me anything' session where I will answer all questions on football, Fitness and reigniting that purpose.

Monthly Football VIP Guest Q & A

We will have a current or former Professional footballer for a Monthly Q & A session where our members will have chance to ask you questions directly for the guest to discuss. These will be viewed via a closed Zoom meeting and only members of the platform will have access. Dates will of course vary through the month but should you miss out on the times then we will be able to send on the recordings for you to catch up on.

Monthly VIP Industry Expert Q & A

We will have an Industry expert or someone who works within the industry, to provide our members with other exciting insights into many different areas.

This may be themed around psychology in sport, wellbeing, finances, mental health, alcohol, sleep, mindset to name just a few of the areas we will cover.

Monthly Football Giveaway

You will have the chance each month to win various football memorabilia. This may be a player signed shirt, and match worn shirt, boots, signed football. This will again be drawn every month and entry will be exclusive to members only.

Standard Membership


✔️  Weekly Live HIIT Sessions  x  3

✔️  Weekly Live Football HIIT Session x 1

✔️  Weekly Live Members Team Talk

✔️  Closed Members Group

✔️  Monthly Live Football VIP Q & A

✔️ Monthly Live Industry Expert Q & A

✔️ Monthly Football Memorabilia Giveaway Entry


Adam Lallana

Dean was a great player and Fitness was always one of his strongest assets at our time at Southampton together. His leadership on the pitch was fantastic and he was always willing to help others.

Alex Oxlade-Chamberlain

Dean was brilliant when I first came into the first team at Southampton. He was always one of the fittest players and would set the standards in training.

David Nugent 

In our time together Dean was fantastic on and off the pitch. Its great to see him sharing his knowledge and passion for football and fitness with others. 

Matthew Upson

Dean was great at Brighton. Always gave everything he had every game.  His fitness levels were fantastic due to the hard work he put in on the training ground.

Want to know more...

Don't hesitate to get in touch and ask anything at all regarding the platform.

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2021 . Dean Hammond Elite Fitness

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